Transforming Afrika one life at a time

We are passionate about economic transformation in Africa.

our
vision

We are passionate about economic transformation in Africa. Through positioning grassroots manufacturing entrepreneurs on E-commerce, their products reach a wide audience, increasing their sales and business-growth potential.
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meet martin

Born in Malawi and raised by a single mother in poor conditions, Martin Phiri had all the odds stacked against him. However, through the friendship and mentorship of his elderly great uncle who taught him how to make wooden toy vehicles, Martin was able to become the family’s sole breadwinner at the age of sixteen.
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meet wire mafia

Born in Zimbabwe, the individual paths of Lewis Kazuli and Tawanda Magwenzi merged in 2006 when they met at the markets in Cape Town. Their love and affinity for creating products out of wire started when they were young children. Surrounded with older siblings making wire cars and toys, and a community of people who created what they imagined, drew them into a world of innovation they were destined for.

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